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market research
MARKET RESEARCH DEPARTMENT
AL-DOSSARY CENTER offers Market Research and Studies for all firms focusing the following:
- Studying of market potentialities for new products and services
- Develop new ideas of how to strengthen the marketing scope for existing products and services
- Analyze various statistical models with a view to solve all the market related problems
Goals:
• Suggest suitable solutions and strategies for any marketing problems & difficulties that any types of business firms may face
• Assist in determining the investment risks and evaluate the new investment opportunities
• Suggest the suitable pricing policies
• Prepare marketing studies focusing on Saudi Arabian as well as other GCC markets
• Solve the marketing problems of companies by using most modern Information Technology Developments
• Provide training in the field of Marketing Research & Studies using advanced training programs
General Activities:
• Predict Sales Volume and determine the Market Share
• Study and analyze the market size and its general directions
• Study and analyze the prices and competitions
• Preparation of market plans and strategies
• Explore the market potentiality of new products and services
• Study and analyze the demand fluctuations
• Study and analyze competitors’ sales efforts
• Suggest suitable location for new projects
• Studying of various methods for customer attractions
• Timely evaluation of promotion efficiency
• Evaluate the current methods of sales
• Make comparison studies for competitive products
• Conduct research on product packaging and rapping
• Preparation of suitable marketing mix
Subsidiary Activities:
• Preparation of software programs relating market research
• Provide training for company personnel and private individuals in the fields of Sales, Marketing, Research & Development etc.
• Adopt innovative ideas to Marketing Research and studies
• Design and set up Marketing Research Section for all types of firms
Focusing Sectors:
• Commercial, Industrial, Agricultural, Real Estate and other Services Companies
• Publishing & Advertising Agencies
• Chamber of Commerce & Industries
• Banking & Financial Institutions
• Insurance Companies
• All types of Transportation & Communication Companies
• Public Sector Companies
• Hotels & Tourism Companies
• Haj & Umrah Services Companies
• Hospitals & Health Clubs
• Educational Institutions
• General Companies & Establishments
Methods of Data Analysis
• Statistical Analysis Program:
This is an advanced program under which we study the different economic phenomenon by analyzing various statistical models.
• Demand Forecast Program:
This is an advanced study of linear relations between various variables in order to predict current and future demand so as to help firms in formulating the suitable marketing strategies.
• Electronic Survey Program:
This is an advanced program utilizing Internet Services for knowing the feedback of customers, producers as well as the suppliers in order to solve the market related problems whatever, faced by the companies.
The Center applies different methods of analysis based on advanced database and systematic statistical analysis created by qualified and experienced staff.